2010 - Mike Crandall
Tuesday, May 18, 2010
Posted by: Amy Gower
Business training franchise comes to Oklahoma City
From the Edmond Sun
Special to The Sun
OKLA. CITY —
A phone call from a friend and personal curiosity led Edmond resident
and Oklahoma businessman Mike Crandall to his latest business venture.
He started the only Sandler Training Center in Oklahoma earlier this
year. A permanent training facility will be opened in the coming months
in the Oklahoma City metro area.
Sandler Training is a 40-year-old world leader in innovative sales,
management and leadership coaching, consulting and training.
Crandall, who has an extensive background in sales, management and
training, said he received a phone call last year from a friend whose
employer was sending his sales team through training on the Sandler
"With my background, it piqued my interest,” Crandall said.
Crandall, who will graduate this month with his MBA in Leadership and
Organizational Development from Oklahoma Christian University, said he
began researching Sandler Training and was impressed with what he
"When I was doing research to see if Sandler was a good fit for me, I
heard from several people who were owners of Sandler Training Centers
and from countless people who have been through Sandler Training
themselves,” Crandall said. "They all said that it had been a
life-changing experience for them. I’ve always had a passion for
training and helping other people achieve goals they didn’t think were
possible. Sandler is a perfect avenue for me to be able to do that for
business owners and individuals better than I have ever been able to in
Entrepreneur Magazine has ranked Sandler Training as the No. 1
Professional Development Training Organization nine of the past 10
years, including 2005-09.
"Sandler Training has been around for about 40 years and currently
there are over 230 Sandler Training Centers around the globe and about
180 of those are in the United States,” Crandall said. "Through that
network Sandler Training has been able to work with organizations of all
different sizes from individuals to Fortune 100 companies. Because of
the network of Sandler Training Centers we are able to do lots of things
that nobody else can really do in terms of implementing training for
Sandler Training methodology was designed and is implemented to create
lasting "performance improvement” rather than the motivational "quick
fix” typical of seminar-based training programs. This is highlighted in
the Sandler book "You Can’t Teach a Kid to Ride a Bike at a Seminar.”
To help individuals and companies accomplish their goals, Sandler
provides "reinforcement training,” a system that combines quality
materials along with access to ongoing training workshops and individual
coaching sessions. Through its local training centers, it provides
continuing face-to-face support and reinforcement of its selling system.
"We (Sandler) are business owners that typically work with other
business owners to create, implement and maximize sales, business
development, client development and communications strategies to grow
revenue,” Crandall said. "We help business owners get from where they
are to where they need to be.”
Crandall said when Sandler Training works with clients the first step
is to do an analysis of the business (or organization) to determine
where the opportunities for improvement are and which individuals are
most "trainable,” then collectively implement a training strategy based
on those individuals.
"The first thing we do with any prospective client that works with us
is to ensure we understand what their needs are and what business or
personal objectives they haven’t been able to meet,” Crandall said.
"Then we typically work through an analysis of their business and their
team members, this is done through personality profiling and a business
analysis. We then figure out how we best work together.”
After the analysis is completed, Crandall said Sandler Training will
put together a communication and training plan with ongoing
reinforcement tools focused on attitudes, behaviors and techniques. This
has been the historic cornerstone of the Sandler Selling System, as
these are the only things individuals can control.