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AlumNews: Talon Articles

Spirek to evangelize Apple brand

Monday, April 7, 2008  
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By Katy King

Now that "iFever" is striking the campus, Apple has designated a student to represent their company and promote further interest in their products and services.

After contemplating 37 applications and administering group and private interviews, junior graphic design major Emily Spirek was chosen by the corporate officials to be the Oklahoma Christian University Apple campus representative.

Spirek responded to the campus-wide e-mail regarding the position because she already had an interest in Apple products.

"I applied, and within the next day or two, I was e-mailed for an interview," Spirek said. "Ten minutes later, I got the call that I had been chosen. I was in California that weekend."

John Hermes, chief technology officer, is confident in Spirek to represent Apple and their products in a positive way.

"She is a huge fan of Apple and a great student. She had lots of ideas already, including getting her club involved," Hermes said. "She was a great fit."

While on the Apple Campus in Cupertino, Calif., Spirek attended training sessions and seminars to learn sales techniques and gather information about her new internship.

"It was a stressful process, but I'm really excited to start throwing events," Spirek said.

She works with an online program that will assign her certain tasks to complete every week. The tasks may include hosting events to educate students about using their new MacBooks, iTouches or iPhones.

She will also introduce software for their new MacBooks to get the students more comfortable as new users.

"The sky is the limit on what they can do," Hermes said.

Spirek's job will include: evangelizing the Apple brand, assisting the Apple Account Executive, managing on-campus marketing activities and building a strong relationship with campus students and groups.

She will also assist in incorporating the use of podcasts. Podcasts can now be used by professors to post their lectures on iTunes to be shared with students at their convenience.

Spirek's internship will last for ten months including the summer break during which she will be living close to campus to fulfill her representative duties.

Spirek is also able to correspond with other campus representatives from around the country.

Several other universities have Apple stores on their campuses, providing their services to the campus representative. Although Oklahoma Christian does not have a store, Spirek said we are fortunate compared to other campuses.

"A lot of the representatives I was with did not have stores," Spirek said. "They definitely didn't have the [complimentary MacBook/iPhone or iTouch] deal we did."

Spirek also feels Oklahoma Christian students will not be difficult to reach considering the size of the university as opposed to fellow campus representatives who must connect with 40,000 students.

"Apple is focused on helping students, so I think my job will be relatively easy when it comes to promoting products," Spirek said. "I'm excited because our campus is obviously more of a community, and I think the events can be more successful that way."

Each Apple campus representative is an employee of Volt Services, which is a branch under Apple.

There are about 550 campus representatives nationwide, but very few campuses are able to allow every student to upgrade to Macs.

Spirek will be hosting events such as table-top sessions where she will be able to show students how to use their new computers and point out the different features they offer.

She will also be able to answer questions and encourage students to utilize the programs and elements the Macbook has to offer. 

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